Real stories from women building baking businesses with heart.
Extraordinary baking businesses are built not in spite of hard seasons, but right in the middle of them. Made to be listened to while you bake.
Two kinds of episodes
Proofed Conversations
Long, honest interviews with bakers building businesses rooted in craft, community, and care. The risks, the doubts, the lessons, and the love that keeps them going.
Proofed Notes
Brief reflections meant to keep you company in the kitchen. Encouragement, perspective, and reminders about patience, intuition, and building with intention.
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Emily Henegar: The Cookie Artist Behind Your Favorite Musicians
Emily started her cookie business when she was eleven years old. Today she makes custom cookies for Harry Styles, Taylor Swift, and Beyoncé, out of a home kitchen in Nashville. We get into pricing your work when nobody around you understands the cost, why small spaces made her better at her craft, and what home bakers get wrong about looking professional.
Built by a baker, for bakers.
Everything Emily said about being a professional from a home kitchen is the reason Bkd Local exists. I built it because cottage food bakers deserve a real place to sell, not a marketplace that treats us like a hobby and not a social feed where orders get lost in the DMs.